In a landscape of uniformity that is the mortgage industry, we helped HomeBridge stand out among the giants through strategic and thoughtful PR outreach.
HomeBridge Financial Services, Inc. (HomeBridge), is one of the top privately held, non-bank mortgage lending firms in the U.S. While The residential lending industry competes on rates, we leveraged unique pitch angles and trends to separate HomeBridge from the rest.
Through story mining with their executive team and top mortgage loan originators, we uncovered unique angles that the media hadn’t picked up on yet, but wanted to. From newsjacking weather emergencies and explaining why you don’t want to Amazon Prime a loan (a direct shot at Rocket Mortgage), to thought leadership pieces in the trades and commentary in the likes of The Wall Street Journal, The New York Times, and elsewhere, we elevated HomeBridge’s presence on multiple levels.
Our value to HomeBridge didn’t stop with brand-related stories. We developed the “experts over algorithms” story line they used in their marketing copy, spearheaded its DEI initiatives, created media plans for announcing industry acquisitions, and oversaw its nationwide name change.