The online world has put the “public” back in public relations. We don’t subscribe to the “fire your marketing manager and hire a community manager” mantra, but finding informal brand champions… or creating formal ones… is something to consider depending on your brand and goals.
The Remedy team has deep roots in working with bloggers and online influencers for editorial and product seeding purposes. Engaging these audiences is still an emerging strategy and one we prefer to keep under wraps when it comes to how we do it. If you’re interested though, give us a call and we’ll be happy to discuss.