Do You, Or Should You, Believe Your Own PR?
The public relations industry is rife with brands generating press releases that are, at best, fluff, and at worst… well, they’re just bad. Either they’re
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The public relations industry is rife with brands generating press releases that are, at best, fluff, and at worst… well, they’re just bad. Either they’re
Technology has really made it easy for many to “do PR” and at the same time, it’s made it that much more difficult for brands with
A recent MuckRack feature (penned by one of our co-directors, Bill Byrne) explains why you shouldn’t get too enamored with flashy case studies. We all want
Pivot Vs. Planning: Are You Calling Too Many Football Audibles In Your Marketing? The word “pivot” is thrown a lot these days in marketing and in business
This article was previously featured on Box Pro Magazine, the leading source for CrossFit and HIIT facility owners and marketers. We’re channeling Sesame Street here and
San Diego’s Leading PR Firm You’d be surprised (or maybe not) about how many calls we get from potential clients that think they need PR
Hack Pokemon GO For PR, Awareness And Sales If you’re not using the PokeStops found in Pokemon GO for your brand right now, you
Not too long ago we executed a NASCAR®-related product PR campaign for a client. This was a first for us. While successful, it solidified a
There’s a major misconception in terms of how PR placements actually come about. We had one agency partner – who we thought was pretty savvy
We’ve done a lot of work in the beer world, with brands that have included Saint Archer, Primo, PBR, Guinness, June Lake Brewing and others.
