PR Measurement – You May Be Doing It Wrong

Bigger is often not better in PR. How do you measure the results of a PR campaign? 

Number of placements? Impression numbers? If that’s not how we measure the effectiveness of an ad, why do we translate advertising equivalencies to public relations campaigns?

One of our agency directors was just featured by Bulldog Reporter in an article on the dicey topic of measurement.

You can read all about it here.

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