Questioning Case Studies
A recent MuckRack feature (penned by one of our co-directors, Bill Byrne) explains why you shouldn’t get too enamored with flashy case studies.
We all want that ‘wow’ factor, but realistically you should be looking at examples of success in line with your brand’s stature, assets and budgets.
If your brand doesn’t have the budget of Red Bull or the cache of Apple, you may be disappointed if you hire a firm based on their work with those two brands.
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