First, it’s so popular that their site is down as we’re clicking on the link. Chances are though, by the time you read this and they get above 600,000 video views, it’ll be back up.
Why are we writing about http://www.dollarshaveclub.com? Well because we’re often asked to help take brands programs ‘viral’, but without any real direction or allowance for risk taking.
Compared to the Old Spice videos (also great), the production costs on this one is relatively meager, but you don’t need a huge budget to get great results. In this case, creative thinking, humor (always a big plus with content you want to spread virally) and a little edge (no pun intended) is all it took.
Good job guys. Here’s the video for those that haven’t seen it.