Did it seem like every ad had a Twitter hashtag associated with it this year? Most probably did. Didn’t see a lot of QR codes though, which made Bill secretly happy.
Anyway, we’re not going to critique the ads, others have more bandwidth and time for them. But regardless, good or bad in content or design, buying a Super Bowl ad is almost a guarantee of editorial (and now social) media coverage. Money well spent? Depends on how you monetize it and determine ROI, but these ads definitely get attention in some way or form.
Here’s one of the better round-ups we’ve seen, this one from The New York Times.