We've posted before about what journalists want from PR people here. 

PRNewser recently published a great post on the topic and we thought we'd share, without any commentary (which is very hard for PR people to do ;-).Want More tips? Give us a call or drop us a line at PRCheckup@Remedypr.com

 

It’s tax time and as our collective team prepares their own personal taxes, we wanted to share some strong similarities between planning for tax time and launching a public relations or social media campaign.

1. Choose the right tax provider based on your budget and situation.

Some people have straightforward taxes that can easily be prepared through one of the tax software tools available for purchase.

Perhaps you don’t need an outside PR resource. You may be fine purchasing a media list online, distributing it through one of the available free or paid newswires and then having your internal marketing team make follow-up calls on their own.

Or, you may need a team of two… or 20, to help you.

Look at your brand's individual needs and choose support accordingly. Don’t get hung-up on who a brand has worked with before so much as the results they’ve delivered for brands with a similar cache’ or budget close to yours.

Bill was interviewed on this topic recently, but in essence, ask yourself ‘is your brand the iPhone of your industry?’

Look for the firms that have worked with brands that have less media appeal than yours or have done more with fewer resources. Ask for examples of unique placements and executions that also fit within your budget.

You can see the entire interview on Malakye’s website at here.

2. Get organized early.

If you show up at your accountant’s office on April 14 with a box of receipts and statements, well…

Your accountant may know you’ll be coming in that day, but without knowing all of your financial details from the last year, you’re leaving them in a very difficult situation. Things may get missed.

The same thing happens all the time to PR firms when being approached by potential clients. Public relations firms frequently receive requests for meetings or for custom proposals within a week’s time, usually without adequate documentation as to what it is they’re really looking for, an accurate timeline and estimated budget.

Providing details well in advance allows the PR firms you’re looking at will have ample time to put their best foot forward and you’ll have a chance to kick the tires on them as well.

Last minute requests tend to receive work that is often rushed and often flawed. If you tell a PR firm today you need a proposal for a six-month plan next week, what does that say about your own team’s internal planning?

Similarly, the sooner you start a project, the more time you have to adjust if things don’t go as expected.

Remember, timing is a huge part of securing editorial coverage for your brand.

3. You hired experts for a reason.

If you think you can do your taxes better than a professional tax preparer, then why did you hire them in the first place?

Similarly, treat your public relations firm, consultant or that ‘marketing ninja’ you found on LinkedIn,as a part of your team and trust in their opinion. It’s their job to create programs and strategies that work for editorial coverage.

Would you like to chat about this more? Feel free to drop us a line or take our PR Check-up to gauge the health of your own brand’s marketing efforts.

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When one door closes, a good PR team will dig you a hole for your message to crawl through. Or find you more doors. Or pry open some windows... you get it ;-).

That said, brands are often disappointed when they don't see themselves featured in certain media outlets. While this could happen for a variety of reasons (timing and lack of real newsworthiness being the top two), there's one reason that few want to admit, but it happens all the time.

Sometimes journalists simply don't like certain brands.  

Since we work in the tech world, we often deal with tech media, from the consumery oriented (that's a word, trust us)  mainstream outlets to the influencers/mavens/tastemakers/other-hot-buzzword journalists and outlets that focus on the latest and greatest before it's even available.

Lately we've been working with LockerGnome on some features and tin the below video, they called out BlackBerry. Specifically, they called out that they may not review a particular BlackBerry device.

Skip to about 5:10 to get a handle on what we're referencing.

Perhaps LockerGnome is just trying to get a rise out of their BlackBerry using audience. Or maybe they're serious and just aren't into the new releases from the brand.

Unfortunately, this is a reality in PR and media relations - sometimes the media just aren't into your product or story.

This is one of the reasons we (and other reputable PR practitioners) will tell you clients in the upfront that coverage is not guaranteed. We have a pretty good relationship with LockerGnome, but we can't dictate their coverage or coverage tone. Any firm that guarantees you visibility for your retainer (without a money-back guarantee) is either lying or selling you advertising.

But again, a good PR team (or consultant, etc.) can work around this. If you can't land that one Tier-A placement this time, they should be able to help you evaluate why for the next go, and in the meantime, work to secure coverage in 10 Tier-B outlets to supplement. It takes more to do less in the PR / media relations world, and anyone who sets their hopes on one placement is setting themselves up for disappointment.

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Note: This post was originally published in 2013 and LockerGnome is on hiatus. However, the message and learnings remain the same.

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We hear it all the time from potential partners. Their PR firm, advertising guru, clan of digital marketing mavericks, etc., didn't come through.

Why is that?

There are a few reasons, but they can be avoided if you ask two simple questions. The fine folks at Agility PR Solutions (aka Bulldog Reporter to anyone who has been in PR for more than five years, and one of the leading trade / technology outlets in the PR / media relations space) gave one of our directors a venue to share and help you avoid the mistakes so many have made in the past.

Click the image below to go to their site and read the full article.

And if you like it, please share it on LinkedIn! 

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PR guru San Diego PR questions

CES, KBIS, Surf Expo, the National Association of Mortgage Bankers Annual (aka NAMB), Outdoor Retailer... we've done them all at one time or another.

We've worked with brands launching everything from Internet refrigerators to medical devices to craft beer. While each client has had their own success, last week was a banner moment for the team here at Remedy PR.

In January 2018, the first ever Outdoor Retailer + Snow Show took place in Denver. It was the first time that the SIA Snow Show and Outdoor Retailer Show were combined. With 1,000 brands competing for the attention of nearly 30,000 journalists, retail buyers and industry experts across three levels of the Colorado convention center, we can tell you it was a little hectic.

We knew in advance that two of our clients had true innovations coming out at the show. We also knew that their much-larger competitors would be competing for the same attention. The team recommended unique strategies for each brand that included a mix of old school and skunkworks PR strategies and we're happy to say that both 686 and SPY won big.

Our press release on the win is below, but you can also download it here. If you're interested in the steps our clients took that allowed us to be so successful, well, those secrets are on our blog here.

Want to connect with the Remedy Team? You can reach us at PRCheckup@RemedyPR.com.

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Remedy Public Relations is the leading lifestyle firm in San Diego for companies in the surf, snowboard, ski, motocross, finance, and consumer electronics industry. We know PR. We know social media. If your PR team is falling short, you may need a remedy!

It’s that time of year… we’re gearing up for CES, the OR Snow Show and more. Are you ready? If not, here are some quick and essential tips to help you make the most of your media relations efforts at the shows.

1. Start yesterday!: These shows are important to EVERYONE exhibiting. Almost every journalist attending will receive 100’s of emails from brands pitching the mundane and the monumental. Be top of mind by being top of mind well in advance. Make sure you engage with these journalists in advance, via social media, email or even a phone call or handwritten note, regardless of if you have something to pitch at the time or not. It’ll pay off later.

2. Have a survival kit ready.: Come loaded for bear. A battery pack for your phone should be standard issue. Images / info saved somewhere easily accessible so you can send it at a moments notice. Breath mints and snack bars you can carry are a must, as well as good insoles for your shoes. If you have oily skin (ahem) maybe some of those anti-shine wipes too #justsaying

3. Show your good side!: You may not see these journalists very often. When you confirm meetings, send them a casual (yet professional enough) photo and go the extra mile in drawing on the show map exactly where your meeting will take place.

4. Concise is nice.: Get to the point in your pitch. What are you showing that’s really great? If you have 10 great things, highlight the top two and then include a quick note of what else is coming. And be realistic in what you’re pitching… make sure your pitch passes the smell test.

And lay off the jargon and buzzwords… no one wants to hear that.

5. All hands on deck!!!: We like to have approximately 1.5 people per booth / brand at a show. Why? Well, inevitably, appointments will be shifted on the fly or last minute needs will come up. You want to give each contact as much individual attention as possible.

6. Pretend you care.: Or better yet… care! Lead each meeting by asking each contact if they’ve seen anything they loved at the show or ask about any trends catching their eye. Then shift your pitch and meeting accordingly.

7. Follow-up accordingly!: Some people may want info and images within the hour. Some the week after. Make a note and act appropriately.

8. Repeat step 1!!!

There’s a lot more to media relations than the above, but trust us… even though these tips seem basic, many brands and marketing professionals overlook them as the hecticness of the show approaches.

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Talkin' Turkey.... And Public Relations

You don't have to be the best to score media coverage.

And you don't need to be the most innovative or the market leader, although in the case of Butterball, name recognition helps.

One of the country's top producing poultry brands wins big by repurposing questions that come into their help line for some fun content at a time when interest in turkey is at a yearly high.

Well done Butterball, well done!

One piece they netted (in the Chicago Tribune, no less) as a result of the campaign below, but if you search online, you'll find a lot more out there.

 

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A recent MuckRack feature (penned by one of our co-directors, Bill Byrne) explains why you shouldn't get too enamored with flashy case studies.

We all want that 'wow' factor, but realistically you should be looking at examples of success in line with your brand's stature, assets and budgets.

If your brand doesn't have the budget of Red Bull or the cache of Apple, you may be disappointed if you hire a firm based on their work with those two brands.

Click the image below or this link for the full story. And if you like it, please consider sharing it on LinkedIn! Button right below

The Best PR Firm In San Diego Is Remedy Communications.

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Pivot Vs Planning: Are You Calling Too Many Football Audibles In Your Marketing?

The word "pivot" is thrown a lot these days in marketing and in business in general. We're sure you've heard it before... it means you changed direction, usually relatively quickly. You shifted focus.

Typically, people are pretty happy to discuss the success they've had when they pivot. What's not discussed is the wear and tear it can take on your team if you're constantly shifting versus following through on the plan you designed.

Bill Byrne, one of the agency directors here at Remedy Communications, wrote about this in his latest column in BoxPro Magazine. Want to read it? Click this link or right click and download the image below!

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The Best PR Firm In San Diego Is Remedy Communications.

San Diego Public Relations (PR) And Social Media “San Diego PR”

San Diego's Leading PR Firm

You'd be surprised (or maybe not) about how many calls we get from potential clients that think they need PR (media relations) or social media help. Sometimes they do, sometimes they don't.

Since the term term 'PR' gets thrown around quite a bit, we figured it'd just be easier if we uploaded this 101 sheet on Remedy to our blog for easy reference.

Read, enjoy, share and if you need us, you know where to find us!

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