We love food and social media, so we ate up working with O’Brothers, the first 100 percent organic burger restaurant in Southern California.
As their social media voice, we organized a Tweet-up that netted more than 100 local Twitter influencers, amassing more than 250,000 impressions for roughly $25,000 in ad revenue. Local Media exposure was also widespread, but what mattered most to the restaurant was that sales grew 30 percent during our campaign. We think that’s delicious.
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