The public relations industry is rife with brands generating press releases that are, at best, fluff, and at worst… well, they’re just bad. Either they’re poorly written, written for the wrong audience or simply lack merit.
A recent piece on MuckRack (disclosure, it was written by one of our agency directors) focuses on this.
You can find it below or on LinkedIn here: https://www.linkedin.com/pulse/do-you-believe-your-own-pr-three-tips-ensure-news-actually-bill-byrne
And if you like it, please share it on LinkedIn too!
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